Thursday, March 28, 2024

Gucci and TAG Heuer are the latest brands to adopt ApeCoin

In a recent announcement, Gucci announced it would be accepting ApeCoin (APE) through BitPay, an affiliate of the Bored Ape Yacht Club. As a result, Gucci will allow you to exchange APE for US dollars, which you can spend at its stores. Swiss luxury watchmaker TAG Heuer has followed the Italian fashion house in accepting ApeCoin. The brand announced in June that it will integrate BAYC NFTs into its Calibre E4 digital watch, and now they will allows US customers to purchase timepieces using APE, also through BitPay.