With the highly anticipated World Cup around the corner, FIFA is launching a new collectibles platform. The new platform will be launched on Algorand, continuing an existing partnership between the two parties.
The new platform ‘FIFA+ Collect’, will launch on FIFA+ later this month. It will offer football fans around the world the chance to own unique digital collectibles, including greatest game moments and iconic images.
“Fandom is changing and football fans around the world engage with the game in new and exciting ways,” said FIFA Chief Business Officer Romy Gai.
FIFA+ Collect appears to take an approach similar to Top Shot, but with a twist. NBA, NFL, and UFC IP have been used by Top Shot to mint NFTs of in-game moments. As per the press release, FIFA will also leverage big in-game moments, and pair them with “art and imagery.” According to the report, the platform will be affordable, inclusive, and accessible to all football fans.
Algorand’s rising success
Earlier this year, Algorand secured FIFA as one of its biggest partners to date. As part of the deal, FIFA+ Collect will also cover the Women’s World Cup next year, giving the platform a long runway of momentum.
In addition to buying Napster earlier this year, Algorand partnered with LimeWire, the once peer-to-peer music sharing service which recently launched a music-centric NFT marketplace featuring the works of Universal Music Group-signed artists.
There will be more crypto presences in Qatar than just Algorand. Crypto.com announced in March it would be the exclusive sponsor of the World Cup for crypto exchanges. In spite of this, the company is reportedly curtailing its ambitious sports partnership agenda: earlier this week, it dropped a $495 million sponsorship deal with UEFA.
Read our interview with Algorand Foundation’s Head of Marketing, Stephen Duignan, here.